About Us

Our mission

At joli point needlepoint, we believe that every stitch tells a story. our mission is to create beautiful, functional products that help stitchers organize their needlepoint and document their creative journey-one stitch at a time. with focus on quality and thoughtful design, we strive to enhance the needlepoint experience, making it more enjoyable for every stitcher.

why do we have a poodle?

Growing up, my mother always dreamed of having a poodle. When she was thirteen, her parents surprised her with a black French poodle she named Joli.

My mother was also introduced to needlepoint by her parents, both talented stitchers. Years later, she passed that gift on to me when I was expecting my first child.

Today, I carry that tradition forward with great pride as a third-generation needlepoint stitcher. The Joli Point poodle is not just a symbol of our brand, but a reflection of family, memory, and the stories that connect us across generations.

What's in a name?

Joli

french for lovely

Point

french for stitch

Joli Point

french for lovely stitch